Job Description

Principal Strategic Partnerships, AWS Sports Marketing

Job ID: 2906583 | Amazon Web Services, Inc.

We are seeking an experienced sports marketing professional to play a key role on the Global Sports Marketing team at AWS. As Principal, Sports Marketing, you will operate as a General Manager for a marquee global sports League within the AWS Sports Marketing portfolio. You will own the League relationship, go-to market strategy and delivery of 360-degree integrated marketing plans. Leveraging your expertise in technology, campaign planning and sports marketing, you will collaborate with cross-functional teams around the world to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge the power of AWS solutions with the dynamic world of sports, shaping innovative marketing campaigns that resonate with audiences globally. This League partnership is leveraged across the AWS business globally and requires day to day interaction with diverse stakeholders both internally and externally. Your work will be highly visible and impactful, and a key driver in delivering against AWS Marketing priorities.

Key job responsibilities

1. Strategy Development: Own the go-to-market plan and lead 360-degree marketing plans for assigned global League within AWS Sports Marketing portfolio. This includes establishing goals and driving alignment on global and regional integrated marketing strategies aligned with AWS business objectives.
2. Partnership Management: Manage contract and all contractual assets. Serve as key AWS contact for the League. Cultivate League relationships, influence co-marketing initiatives, and dive deep to find incremental, impactful Marketing activation opportunities.
3. Agency Management: Lead agency partner(s), who support overall Property marketing strategy and marketing activation. Direct retained agency in day-to-day management of benefits and activation execution.
4. Campaign Management: Enable end-to-end execution of marketing campaigns leveraging Partnership benefits, including concept development, content creation, channel selection, budget management, and performance tracking. Bring best-in-class campaign concepts to both AWS Marketing stakeholders and Partnership account team.
5. Event Activation: Oversee the planning and execution of marquee, AWS-sponsored events, ensuring seamless integration of marketing activities to maximize brand exposure and attendee engagement.
6. Analytics and Optimization: Monitor campaign performance metrics, conduct data analysis, and derive actionable insights to optimize marketing strategies. Prioritize utilization of benefits to drive maximum business output, weighing against AWS Marketing priorities, ability to measure and deliver ROI, and make tradeoffs when needed.
7. Cross-Functional Collaboration: Work closely with internal teams, including product marketing, sales, professional services and Public Relations to align messaging and ensure consistent brand representation across all marketing touchpoints.
8. Market Research: Stay abreast of industry trends, competitor activities, and customer insights to inform Partnership marketing strategy.

A day in the life
In this new role, scalable success requires deep ownership, cross-functional collaboration and influence to drive the marketing business rhythm, mechanisms and synergies – unifying all aspects of marketing communications around the Partnership. As a global team member, you’ll integrate AWS sports partnerships with cross-functional colleagues globally. This includes detail-oriented project management, information sharing, aligning on plans and goals, building joint and bespoke campaigns, and establishing business relationships. In addition to working with marketers, this candidate will work with engineers, data scientists, sports leagues, teams, and athletes to create multi-channel campaigns to deliver a steady cadence of coverage, conversations, engagement, and awareness.

About the team
The Strategic Partnerships team manages AWS's portfolio of Sports and Entertainment Partners, including the NFL, Formula One and Live Nation. Our team is responsible for the global portfolio strategy, portfolio management, contract negotiations, integrated marketing planning and GTM execution and measurement.

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit

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